Identity is the brand new sunglass shop which is going to open in Drakes Circus shopping centre, Plymouth. The interior of the shop uses organic curves to entice customers in from the internal of the mall. By allowing the shop to open to the public I feel that it enables customer’s full view of the products on display. The use of reflective surfaces such as marble on the floor and a mirror on the wall lightens up the space. The circular glass display cabinets, nestled in between the curved dents on the wall, make the shop feel as if it is a gallery and the sunglasses are the art. Customers have full access to the sunglasses which makes shopping time quicker. Identity specialises in branded sunglasses, so is aimed at the high fashion market. The clean white modern interior of the shop creates a stylist space to display the selection of sunglasses, keeping the displays to a minimum to create the feeling of quality products.
